Why Partner With Us?

The feed industry is a growing industry in Nigeria considering the successive administrations’ emphasis on agriculture and SMEs. The feed industries therefore have potentials for becoming the game changer in Nigeria. A case that is playing out in Nigeria presently is that the feed mills in Nigeria are located far apart and are not able to meet the demand according to a researcher A. M Peterside.

Vision Statement

To become the clear option for livestock feed

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Mission statement

To be the clear leader and preferred name in Agro Industry globally and to give esteemed value to products roll-out to customers satisfaction.

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  • To expand the feed mill facilities to utilize it optimally.
  • Increase profit margins by 30% annually by the end of 2021.
  • Increase our market share by 20% annually by the end of 2021.
  • Increase sales turnover by 40% by the end of 2021
  • Open sales outlets in 6 major cities at the end of 2022.

The Product/Service

Our Rivers Feed mill is a 240 ton per day feed mill located in Rumuodomaya, the Headquarters of Obio/Akpor Local Government Area, Rivers State, off the Port Harcourt - Owerri Road, constructed by the Rivers State and acquired and run by Brand Focus Nigeria Limited. The feed mill currently produces all brands of poultry feeds and is branded Rivers Feeds. Our plan seeks to maximize feeds production with it in the shortest possible time for sale to farmers and distributors all over Nigeria. Thereafter, the plant will be modified and expanded for increased capacity.

Our products under the Brand name RIVERS FEEDS consist of all brands of Poultry Feed. The production of Fish Feed and Animal Feed will commence after our projected expansion. Our product will address the following market place needs

  • The shortfall in the feed supply and scarcity of feed around the country and the state particularly.
  • The high and increasing cost of feed in the state and the varying quality of feeds in Nigeria.

Our products will be made available to all those who desire to use, or resell them. Distributors, wholesalers and farmers will get direct access to all our products. Redistribution will be part of our sales and marketing strategy. We will deliver our products to the farm gates of our customers and train them on storage and usage. Our raw materials are patented and will not be published in this plan but are available off the shelf.

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Executive Summary

Brand Focus Nigeria Limited is an indigenous company that has been involved in the maintenance, construction and operation of several multinational companies in Nigeria. We currently acquired a 10 Tons per Hour capacity feed mill in Rumuodomaya and have completed the retrofitting. We have commenced the production of poultry feeds under the brand name Rivers Feeds.

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Development Stage

Brand Focus Nig. Ltd. is a Partnership incorporated on the 16th day of December, 2005 under The Companies and Allied Matters Act 1990 with registration No. RC 642031 and is being used as a special purpose vehicle (SPV) for the production of the poultry feed with the brand name Rivers Feeds. We are presently producing on 20% installed capacity.

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Products and Services

The feed mill is producing all grades of high quality poultry feeds. During our planned later phase we will increase the product train and by extension the volume of production. We intend to also produce fish feeds and animal feeds.

Target Market(s)

There is a big and ever growing market for our product particularly as the government policy keeps tilting towards agriculture and self-sufficiency in food production. We planned to supply both the South - South and South - East Geo Political zones’ markets, particularly the direct consumers as the demand reveals.

Marketing and Sales Strategies

The straight strategy is that after the completion or the reactivation/pre-production of the various feeds, buyers were invited for inspection as this is the best practice and safest, marketing strategy, secondly we are pursuing the differentiated marketing targeting strategy by going after several market segments with offers tailored to each. For instance, there will be a package for all farmers who offer to increase their production capacity by between 200 to 500% and another for those who are enthusiastic to start new farms.

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Partnership Plan

We desire to go into serious partnership with serious minded foreign and/or local investors. This is to enable us meet our Raw materials and management requirement that will drive the full capacity utilization of the feed mill.